| Online Gambling: Crisis? What Crisis? |
| Wednesday, 16 December 2009 02:33 |
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The current economic recession seems to have hit land based casinos quite badly, but when you look at their online counterparts, it’s a completely different story. Online casinos, poker rooms and other forms of online gambling are not merely weathering the financial storm but are positively glowing in the face of it. Experts seem to agree that when times are hard, online gambling actually increases where other traditional forms drop off slightly. So how can this be when people are generally supposed to have less disposable income available for leisure pursuits such as gambling? How is it that when the economic state of the world is in a depression that online casino operators are reporting healthy profits one quarter after the next? Here we take a look at what is happening to make this situation occur and what can be done for other forms of gambling that are reporting every greater financial losses. With the economic recession leaving much of the population with ever lower levels of money that can be dedicated purely to leisure, such cash weighted pursuits as live gambling have had to take ever less precedence in the grand order of the family budget. What this has created is a situation where gamblers from the middle classes simply don't have the spare funds available to fly to popular gambling centres such as Las Vegas, then to pay for hotels, dining out in restaurants and all the other expenses that are attached to such trips. Instead, they see the alternative of gambling online as possible because the expenses are zero. While they may have some spare cash available, they prefer to use that cash to place bets rather than use it for all the extras that a trip to a gambling destination would rack up. This has created a situation that is highly favourable to Internet gambling. What is also happening is because of the growing visibility of online gambling along with its accessibility to every family who owns an Internet connected computer, and that number is growing daily, more people have easy access to it. This also attracts a younger market mainly because younger people are more active online and are considerably more likely to find and use online casinos simply because they are there in front of them. Another factor in the growing popularity of Internet gambling is its attraction for existing gamblers who may previously have been exclusively live gamblers but have been weaned from the live betting arena to the online one through necessity. With ever shrinking bankrolls, they are lured to online gambling establishments simply because they offer better value for money, a more attractive house edge and quite simply more bang for their bucks. Value for money is also evident in the massive signing on bonuses offered by many online casinos. While comps and bonuses are attractive in live casinos, they don't some close to the cash match deposit bonuses that some online casinos can offer, which can in some cases be in excess of a thousand dollars over several deposits. While these bonuses may not necessarily convert into more winnings, they certainly convert into greater playing times which to many cash strapped gamblers is a valuable and desirable commodity in itself, when they can barely afford to place bets in traditional establishments. One last attribute that seems to be attached to economic recessions and one that can be seen historically is that they all create a breed of gambler that is more needy and desperate than at other times. This type of gambler is often barely able to support themselves and they view gambling as a potential way out of their current state of affairs. Of course experts are only too well aware that it is pure folly to gamble when you can't afford to lose the money you are gambling with, but this finer point is generally lost on the desperate and needy gambler. They are driven to casinos and bookmakers out of desperation and a belief that it only takes that one big win to change their situation for the better. Of course, this rarely happens and the gambler is left worse off than before. Internet casinos only simplify access to this pot of gold at the end of the rainbow. People who are clutching at straws will reach out to the easiest option available to them. Internet casinos are that option. There's no denying the recession has bitten deeply into the financial revenues of some of the major gambling destinations such as Atlantic City and Las Vegas. Many large casinos are reporting heavy losses and there is great concern over the immediate future of the business. However the hardships being currently suffered by those bastions of gambling institution are not being passed on to the online gambling sector. It's probable this is only a temporary setback and as the economies of the world recover, so too will the big casinos and gambling houses that once dominated the industry. Whichever way it happens, we are sure to see an ever stronger online presence that will just keep on growing because of the nature of people's preferences in both times of hardship and times of plenty. |







