News

Monday, 17 August 2009 06:11

Casinos in Atlantic City are really feeling the economic pinch as customer numbers continue to fall. That drop in the number of visitors coincides with a fall in profits which is causing considerable concern for all involved. So where have all their many players gone and why?

The answer to that can be found on the Internet. Online casinos are weathering the economic storm very well indeed. While they're enjoying bumper revenues and their related profits, they are attracting exactly those players that would have otherwise spent their money in Atlantic City casinos. Casino owners can only stand by and watch their businesses slip away from them and wonder why this is happening.

Their answer lies in the convenience of players being able to gamble from the comfort of their own homes coupled with the fact that online casinos pay better rates and provide a huge variety of low cost games for their customers. They are pretty tough criteria to beat, especially for the gambling establishments that reside in Atlantic City.

The simple way to remedy that situation would be to match the payout rates and variety of games provided by online casinos, while making sure that visitors are treated to top quality accommodation and their visit made to be something special that they will appreciate and tell all their friends about.

So what is Atlantic City doing to fight back?

The casino, hotel and restaurant complexes are cutting back on staff and services. They are sacrificing the maintenance of their hotels and letting standards drop in a vain attempt to preserve their profits. The Tropicana recently lost its license due to severe cutbacks. The Trump Marina faces a damaging lawsuit claiming its casino and resort hotel's infrastructure have degraded to such an extent that leaks appearing in the ceilings are being fixed by the novel remedy of putting potted plants beneath them.

Well that's sure to bring repeat customers clambering over each other to come back! It seems that someone is being paid far too much money to come up with such innovative business rescue plans such as these.

Maybe the casino management people don't realise that customers who are expected to spend a lot of money gambling in their establishments demand a high standard of accommodation and service. As long as they continue to think along those lines, the online casinos will be rubbing their hands together in glee, while Donald Trump will be crying all the way… not to the bank, but to hastily convened meetings with his creditors!