News

Sunday, 05 December 2010 10:55

Winner takes all and in the next big domain name sale the highest bidder will get to own the coveted gambling.com for a cool $10 million or so.

Sales of highly sought after Internet domain names has reached fever pitch of late with some very big slices of cyber real estate selling for amounts climbing up into the millions of dollars range. Last month saw the highest figure ever paid for a domain name when Sedo Auctions sold the domain sex.com for an incredible $13 million. Early in the year, slots.com was sold for several million dollars and to follow in those lofty footsteps, gambling.com is set to go on sale at auction with an expected price tag somewhere in the region of $10 million.

The UK based media company, Online Media Corp are the current owners of that domain and have decided to put it up for sale in order to raise significant capital that will be put to use in funding new business opportunities. According to Media Corp CEO Justin Drummond, the media group already has significant monetary reserves but they have been looking into some very exciting and potentially lucrative acquisition opportunities centred on online gambling and also Internet advertising space. The cash raised from the gambling.com sale will provide the financial resources for the group to pursue those opportunities.

As one of the leading UK Internet media firms, Online Media Corp specialises in advertising online and website publishing and is already well known for buying and selling profitable domain names. Its past successes include the sale for £3.62 million of casino.co.uk and the £400,000 sale of casino.de while two years ago, they purchased sport.co.uk for a cool £135,000.

With the online gambling industry currently booming and showing no sign of cooling down, gambling.com is prime cyber real estate right now with a brand name that is capable of attracting millions of visitors and potential customers to the site built upon it. The domain was first registered in 1997 and the current website is in the forefront of online gambling news, information and special offer distribution.

The task of selling gambling.com has been given to Sedo Holding AG, domain name specialist and online auction site. The prospective auction will be expected to raise more than $10 million for the sale with buyers expected to hail mainly from online gambling industry firms. Sedo were also responsible for the auction of sex.com last month, the sale of which raised $13 million for its owner. The company is now excited about taking on the sale of the gambling.com site.